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360 Degrees: Inbound, Social, Content and Digital Marketing

DM

Understand the fundamentals and key elements of building an effective digital and social media marketing campaigns. Learn the strategies, tips and tools about SEO, PPC, Social Media, Inbound, Content and Digital Marketing at 360 Degrees Inbound, Social, Content and Digital Marketing Training workshop conducted by the professionals of the Continuing Education Center-Al Khawarizmi International College.

Digital marketing has no boundaries. It encompasses devices such as smartphones, tablets, laptops, game consoles, televisions, digital billboards, and media such as social media, SEO (search engine optimization), videos, content, email and lots more.

Abu DhabiAl Ain

This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.

This Course Provides in-depth knowledge on how to carry out the following Digital Marketing activities:

  • Create and/or improve a strategy for measuring and improving digital media effectiveness
  • Review current approaches and identify areas for improving performance
  • Search  engine  optimization  (SEO),  pay  per  click  (PPC)  marketing  including  Google AdWords, LinkedIn Ads and Facebook Ads.
  • Social media including Facebook, Twitter, blogging, etc.
  • Online advertising including ad networks and behavioral targeting
  • Email marketing including deliverability
  • Site content and copy
  • Digital Marketing Strategy and Planning
  • Digital Marketing Overview
  • SEO – Search Engine Optimization
  • Google AdWords – Search Engine Marketing | Display Advertising
  • Google+ Local & Google Places – Connecting your business with local customers
  • Inbound Digital Marketing Concepts and Implementation
  • Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+
  • Video Marketing – YouTube
  • Facebook & LinkedIn Advertising
  • Email Marketing
  • Google Analytics – Track your success
  • Covering best practice and using case studies and practical examples throughout, the course offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout so that the material covered can be implemented immediately.
  • Costly mistakes and inefficiencies will be reduced through following best practice approaches across the different aspects of digital media. A more coherent, customer-centric planned approach to digital marketing will be developed focusing on priorities which will give the best returns.

This is a practical course for anyone involved with the hands-on management of digital channels, or the over-arching digital strategy. You may be working in a client side or agency side role, either as a digital marketing specialist or a marketer.

This course is for anyone (marketers, managers and individuals) who wants to understand the key elements of building an effective digital marketing campaign.

Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

COURSE FEES:

–   Regular / Intensive / Weekend: AED 3500/-

–   Corporate Group (above 5 members): AED 2500/- (Saving AED 1000/-)

THE FEES ALSO COVERS THE FOLLOWING:

  • Flash Drive containing Course Material – Presentation and PDFs
  • WiFi Internet access
  • Lunch + 2 Coffee breaks with snacks
  • Available Parking facility

Total Training Hours: 20hours

Weekdays: 4hours per day; 5days

Weekends: 7hours per day; 3days

Kindly fill the form below to register online.

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Abu Dhabi

AI Moroor Road,
Next To The Main Bus Station,
Abu Dhabi, United Arab Emirates.

Al Meryal, Next to Al Towaya park
68297. Al Ain, United Arab Emirates.

Email : info@khawarizmi.com; info.alain@khawarizmi.com
Telephone : +971-2-4080000, +971-3-7555005
Fax :+965 22427823