Getting to Yes
Getting to Yes is a workshop on the ‘Principled Negotiation’ method developed in Harvard University, which has helped millions of negotiators globally in getting to yes every time they negotiate, without having to compromise their Professional relationships. The Principled Negotiation method is based on five propositions: Separate the people from the problem, focus on interests not positions, invent options for mutual gain, insist on using objective criteria and know your BATNA (Best Alternative To Negotiated Agreement). This workshop provides trainees with a simple step-by-step guide for the application of these propositions on their personal and professional lives.
Social Media Marketing
This course covers a full overview of creating an effective social media marketing strategy. It covers the importance of setting accurate objectives for social media campaigns, and the ways in which this can be done. The course evaluates the countless platforms and opportunities social media provides for marketing and analyses their benefits and limitations. Trainees will learn how to efficiently use social media to generate two-way communication with audiences, and the latest and most effective ways to reach an audience after it’s been correctly segmented and defined. Finally the course will include creative techniques in which social media plans can integrate most of a company’s marketing activities in order to achieve optimal marketing results.
Digital Marketing Diploma
This course offers a professional diploma in digital marketing to advanced marketers and marketing managers. It provides a sound outline in planning, implementing and evaluating digital marketing proficiently in an organisation, so as to ensure high-return-on investment for all digital marketing activities. The course will cover the advantages of digital marketing plans can be aligned with the business vision, mission and strategic goals. Upon completion of the course, marketers will be able to continuously improve their cost-effective and highly measurable digital marketing plans, to contribute to a successfully integrated overall marketing strategy.
Developing Integrated Marketing Communications Plans
This course covers the fundamentals of successfully creating a well-synergized Integrated Marketing Communications (IMC) plan. Marketers in this course will learn how to define their marketing objectives accurately and how to select the marcomms channels for their IMC plans accordingly. Trainees will also learn how to manage well-balanced and well linked content throughout the channels, whilst maintaining a consistent image. The course will cover effective evaluation techniques that can be applied to all elements of IMC plans to ensure the plans produce utmost results.
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AI Moroor Road,
Next To The Main Bus Station,
Abu Dhabi, United Arab Emirates.
Al Meryal, Next to Al Towaya park
68297. Al Ain, United Arab Emirates.
Email : firstname.lastname@example.org; email@example.com
Telephone : +971-2-4080000, +971-3-7555005
Fax :+965 22427823