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Advanced Marketing Skills

A recently conducted benchmarking study by McKinsey & Company involving 15,000
employees at more than 140 leading B2B and B2B2C global businesses showed revenue
growth at companies with more advanced marketing and sales capabilities, tended to
be 30 percent greater than the average company within their sector. Advanced
marketing and sales are now becoming true cross-functional competencies in the most
successful organizations. Based on such facts, this course synchronizes sales,
marketing and relevant digital practices to give business professionals of all levels and
backgrounds a complete, in-depth and multi-dimensional insight into these disciplines.
This course is a great opportunity to catch up with core practices and learn how these
disciplines work together to create synergy and give your organization a clear
competitive advantage in today’s market place. You will get it all in one place and at
one time; take the challenge!