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Effective Sales and Marketing Manager

This course guides participants through the whole Sales and Marketing Management Process, from planning, practicing, coaching, mentoring, analysis, assessment and weighting of core competencies.

The course focuses on the key factors, elements , managerial & leadership capabilities and skills to lead the sales and marketing process in a manner that will result in remarkable financial and non-financial achievements.


Course Objectives:

By the end of the program, participants will be able to:

  • Demonstrate traits of an excellent sales manager.
  • Plan forecasts and quotas with more accuracy and precision.
  • Set up sales coaching and counseling sessions effectively.
  • Employ and train the sales team to generate increased sales and profits.
  • Show leadership and team building abilities to optimize sales results.
  • Schedule effective and productive coaching sessions and individual sales performance reviews.