IATA Certificate in Airline Marketing

Stay ahead of the competition by understanding and applying sound marketing principles.

What you will learn:

Upon completing this course you will have the skills to:

Interpret and understand your customers’ needs
Segment your targeted markets
Exceed your customers’ expectations with product innovation, product quality and efficient distribution
Develop creative and cost-effective marketing strategies
Recommended level: Entry-level Prerequisites: None

Key topics:

The evolution of technology and its impact in customer engagement and marketing methodologies
Developing marketing processes & strategies in alignment with organizational objectives
The current airline business environment and its impact on airline marketing
Impact of technology on distribution and communication channels: best practices including social media
Market environment scanning & market research methodologies
Developing a marketing plan and strategy in a case study approach
The Marketing Mix (Product, Price, Promotion, Place) and how to satisfy the needs of your target audiences
How to create value for, and communicate value to, your customers
Airline alliances and marketing: benefits & drawbacks
Practical strategies for managing your marketing plan efficiently

Who should attend: This course is recommended for:

Course Outline: http://www.iata.org/training/courses/Pages/airline-marketing-talm53.aspx

Eligibility: Open to all those that have completed High School and have good English communication skills. There is no entrance test.

Total Duration of course: 60 hours

Format:

(i) Weekdays : 2 hours per day x 5 days a week – 1 – 2 hours per day practice / assignments in addition to class (Total 6 weeks)

(ii) Weekends: 3 hours per day x 2 days a week – 1 – 2 hours per day practice / assignments in addition to class (Total 9 weeks)

Batches are extended to students as per their convenience – available on weekends and weekdays.