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Managing the Travel Business

IATA Certificate in Airline Marketing

Stay ahead of the competition by understanding and applying sound marketing principles.

What you will learn:

Upon completing this course you will have the skills to:

  • Interpret and understand your customers’ needs
  • Segment your targeted markets
  • Exceed your customers’ expectations with product innovation, product quality and efficient distribution
  • Develop creative and cost-effective marketing strategies
  • Recommended level: Entry-level Prerequisites: None

Key topics:

  • The evolution of technology and its impact in customer engagement and marketing methodologies
  • Developing marketing processes & strategies in alignment with organizational objectives
  • The current airline business environment and its impact on airline marketing
  • Impact of technology on distribution and communication channels: best practices including social media
  • Market environment scanning & market research methodologies
  • Developing a marketing plan and strategy in a case study approach
  • The Marketing Mix (Product, Price, Promotion, Place) and how to satisfy the needs of your target audiences
  • How to create value for, and communicate value to, your customers
  • Airline alliances and marketing: benefits & drawbacks
  • Practical strategies for managing your marketing plan efficiently

Who should attend: This course is recommended for:

  • Recently appointed marketing managers
  • Sales managers and general sales agents
  • Marketing officers and market coordinators
  • Customer service staff

Course Outline:

Eligibility: Open to all those that have completed High School and have good English communication skills. There is no entrance test.

Total Duration of course: 60 hours


(i) Weekdays : 2 hours per day  x 5 days a week – 1 – 2 hours per day practice / assignments in addition to class (Total 6 weeks)

(ii) Weekends: 3 hours per day x 2 days a week – 1 – 2 hours per day practice / assignments in addition to class (Total 9 weeks)

Batches are extended to students as per their convenience – available on weekends and weekdays.

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