[vc_row full_width=”stretch_row” gap=”30″ css=”.vc_custom_1548915095180{margin-top: -41px !important;padding-top: 30px !important;padding-bottom: 50px !important;background-color: #f3f3f3 !important;}”][vc_column width=”2/3″ css=”.vc_custom_1548916985606{padding-top: 0px !important;}”][vc_row_inner css=”.vc_custom_1548917005520{margin-bottom: 20px !important;padding-top: 0px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #ffffff !important;}”][vc_column_inner css=”.vc_custom_1548917063896{padding-top: 20px !important;}”][vc_single_image source=”featured_image” img_size=”large” css=”.vc_custom_1548854713384{margin-bottom: 8px !important;}”][vc_custom_heading source=”post_title” font_container=”tag:h1|font_size:35|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1548925649412{padding-top: 10px !important;padding-bottom: 10px !important;}”][vc_column_text]
Stay ahead of the competition by understanding and applying sound marketing principles.
What you will learn:
Upon completing this course you will have the skills to:
- Interpret and understand your customers’ needs
- Segment your targeted markets
- Exceed your customers’ expectations with product innovation, product quality and efficient distribution
- Develop creative and cost-effective marketing strategies
- Recommended level: Entry-level Prerequisites: None
Key topics:
- The evolution of technology and its impact in customer engagement and marketing methodologies
- Developing marketing processes & strategies in alignment with organizational objectives
- The current airline business environment and its impact on airline marketing
- Impact of technology on distribution and communication channels: best practices including social media
- Market environment scanning & market research methodologies
- Developing a marketing plan and strategy in a case study approach
- The Marketing Mix (Product, Price, Promotion, Place) and how to satisfy the needs of your target audiences
- How to create value for, and communicate value to, your customers
- Airline alliances and marketing: benefits & drawbacks
- Practical strategies for managing your marketing plan efficiently
Who should attend: This course is recommended for:
- Recently appointed marketing managers
- Sales managers and general sales agents
- Marketing officers and market coordinators
- Customer service staff
Course Outline: http://www.iata.org/training/courses/Pages/airline-marketing-talm53.aspx
Eligibility: Open to all those that have completed High School and have good English communication skills. There is no entrance test.
Total Duration of course: 60 hours
Format:
(i) Weekdays : 2 hours per day x 5 days a week – 1 – 2 hours per day practice / assignments in addition to class (Total 6 weeks)
(ii) Weekends: 3 hours per day x 2 days a week – 1 – 2 hours per day practice / assignments in addition to class (Total 9 weeks)
Batches are extended to students as per their convenience – available on weekends and weekdays.
[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column width=”1/3″ css=”.vc_custom_1548914579658{padding-top: 0px !important;}”][vc_row_inner css=”.vc_custom_1548916272065{margin-bottom: 20px !important;padding-top: 0px !important;padding-right: 5px !important;padding-bottom: 5px !important;padding-left: 5px !important;background-color: #ffffff !important;}”][vc_column_inner css=”.vc_custom_1548917075417{padding-top: 20px !important;}”][vc_custom_heading text=”Quick Inquire” font_container=”tag:h3|text_align:left” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:800%20bold%20regular%3A800%3Anormal”]