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Public Relations And Media Skills

The ability to develop relationships with the press is one of the most important skills in public relations. Media relations allow public relations professionals to gain exposure and access to the public. This course includes information about how the press works, how to pitch a story idea and to whom. Throughout the course, students begin to develop relationships with members of the press, including editors and reporters, and learn to determine what type of information to provide when working with members of the media.